12 Reasons for Visual Content in Your Marketing
Fascinating Statistics That Make the Case
In today’s world, top businesses are focusing more and more of their marketing efforts towards online space. Effectively executed, an online marketing strategy offers powerful opportunities to reach customers, unparalleled ROI, and clearly measurable results. If you’re counting on your online efforts to give your target audience an engaging experience, you’ll definitely want to include visual content in your marketing.
Here’s 12 reasons why:
1. 93% of communication is nonverbal and individuals process visuals 60,000 times faster than text. (Source: 3M Corporation)
2. 40% of people will respond better to visual information than plain text. (Source: Zabisco)
3. 46 % of people say a website's design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)
4. Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
5. Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content - photos and videos - saw a 65% increase in engagement. (Source: Simply Measured)
6. On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)
7. Pinterest (an image-led social networking site) generated more referral traffic for businesses than Twitter, Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
8. 72 hours of video are uploaded each minute on YouTube.com. (Source: YouTube)
9. 700 YouTube videos are shared on Twitter every minute. (Source: YouTube)
10. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
11. Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen)
12. 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos)
Whether you’re a brand or consumer, when it comes to quick, clear communication, visuals will trump text almost every time. As the old phrase goes, “A picture is worth a thousand words.” In this day and age when a brand is limited to only a handful of words and a second to grab the audience, each word goes a long way.
It is important to note that visual content may not be for every company, however, there is a way to still get a piece of the visual pie by employing infographics. Generating approximately 13 million Google searches, a well-informed and designed infographic seamlessly marries the quantitative information your brand wants to get across in qualitative way.