Why Social Media Should Matter to You!
The internet has always strived for one thing: interconnectivity. That is, the ability for multiple websites to “communicate” with each other, making the internet more streamlined, easier to use, and overall far more efficient. Social media has finally allowed this concept to become a reality, and has drastically changed the way we share information online. It’s easy to forget that the little Facebook “share” button, or the Twitter “tweet” icon hasn’t always been around, and we don’t have to go back too many years to a time when sharing information wasn’t as quick as a single click of the mouse.
The advent of email may have allowed for faster communication, but social media has brought people together like never before. With the ability to post up-to-the-second status updates, photos, and videos, you can literally put your entire day-to-day life online for the world to see. For those of us tapped into the social media phenomenon, a constant stream of links and updates flood through our news feeds. It’s how we stay abreast with current events in our homes, countries, and even in our world.
That said, there’s an overwhelming amount of social networks to subscribe to: Facebook, Twitter, Google+, Last.fm, Blogger, Delicious, Flickr, Instagram, Digg, Reddit, Tumblr, Youtube, Pinterest, LinkedIn – the list goes on and on. For the non-tech-savvy individual looking to use social media to promote their business, it may seem a daunting task to select which social network is best.
Consider this: in October of 2012, Facebook officially announced that there are over one billion people who use Facebook each month. Without a doubt, Facebook is dominating the social media scene. In addition to being a casual medium for friends to keep in touch, it’s also used by big businesses like Walmart and Home Depot to promote products, services, and spread the word about special deals and events. Perhaps the greatest benefit of all is that it provides a way for them to reach out to the public, answering questions, and receiving feedback.
Needless to say, if you’re looking to reach the largest audience, Facebook is the best place to start. Not only does it have the largest amount of users, but they also offer affordable ad services to help launch your company into the spotlight. Twitter runs a close second, though it can take longer and require more effort to build an online presence. Beyond that, it’s really your choice; Tumblr is good if you’re looking for a quick solution to starting a blog, a LinkedIn profile displays information on your trade/profession, and YouTube is the way to go if you have any videos you want to share (also check out my article on why video marketing can help your business !)
At the end of the day, it’s essential to realize just how vital social media has become in our society. Their application towards the success of businesses should never be overlooked; a good social media strategy can make a big difference in the success of a company.